Category: Marketing Strategy

15 SaaS Marketing Automation Tools Every Company Needs in 2020

The software industry is rapidly expanding, and technological advancements have also changed the marketing landscape. As a result, there are plenty of marketing automation tools out there and it’s easy to get overwhelmed with the options. So SaaS Marketing Automation Tools are so much important for every company. Until now, I have tried a lot […]

B2B Marketing Automation Trends to follow in 2020 – Part 2

5 Ways of Evolving Marketing Automation…and Why You Need to Get on Board! Hope you have read my previous blog post on marketing automation trends. This analytical blog post discussing B2B Marketing trends will hopefully be useful, too. So, let’s continue our journey! With B2B marketing automation trends, we have to understand where we are […]

Marketing Automation Trends 2020 – Part 1

Introduction These days marketing is driven by technology. A vivid example of this is marketing automation that shapes the modern-day marketing world. The good news is that marketing automation expands the capabilities of promotion with the development of multichannel messaging that enhances the traditional email marketing campaign. What’s more, a personalized approach is growing in […]