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SEO (Search Engine Optimization)

Getting organic search results is something that demands action. Achieving better search ranking and organic search results are something many businesses are struggling to achieve.

You can’t convert the traffic you don’t have.

Search Engine Optimization is quintessential to a successful digital marketing strategy. Successful SEO is based on making your website more accessible for both users and search engines. While search engines have become increasingly sophisticated, they are still a long way of interacting with websites the way a casual user does. SEO helps inform search engines about each page on your website and ranks them according to how helpful they would be to users. 

How We Approach SEO

The first step is building a strong groundwork. This is where on-page SEO comes in handy. Our experts have the skills to turn your website into a well-greased ranking machine. After that, a focused search marketing strategy is needed to drive traffic to your content.

This takes a certain level of skill to ensure that your website is giving search engines accurate and concise information. Because the engines are always making small changes to the algorithm, it is important to have an SEO professional to target your site to both your visitors and the search engines.
With the influx of people turning to the internet to search for solutions to their everyday problems, search marketing is of the utmost importance. It requires an in-depth understanding of how the search engines work as well as knowledge of how people use the engines to get to the solutions that they are looking for.

We understand that each business is unique and a “one size fits all” approach is not the solution. Each SEO strategy is tailored to meet our clients’ needs and is constantly tweaked to provide optimal results and increased ROI.

The goal of SEO is to generate organic traffic from the search results produced when someone searches for something on a search engine. You can’t pay for these spots; you have to earn them. This means to be successful, you need to first have a solid groundwork.
An effective search marketing strategy that will earn high-quality rankings is composed of 2 aspects; On-page SEO and Off-Page SEO.

On-Page SEO

  • Content: “Content is King”, and for today’s search engines, they’re looking for quality content & large volumes of quantity.
  • Infrastructure: The makeup of your website and how accessible it plays a significant role in your rankings.
  • Mark Up: Implementation of markup in tags and schema is essential to helping search engines understand your site’s content and context.

Off-page SEO

  • Trust: Just like in any relationship, building trust with the search engines doesn’t happen overnight, or by accident..
  • Promotion: Getting your content into the right hands of the right influences is essential to rank and earning high-quality backlinks.
  • Local: For a brick and mortar business, a local SEO strategy is essential to coming out on top of your competition.
WE are ready to provide a bit of solid SEO advice! SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate (Search Engine Journal). Stop draining your money on traditional outbound marketing strategies and start generating business right where your customers are!  An investment in SEO, is an investment in your business.  We take a great deal of pride in being up to par to meet your content and SEO needs and help our customers exceed their goals by getting them in front of the right leads at the right time using search engine optimization. Want to know more about our services? Visit our Services Page. Have a question about our professional SEO services? We are ready to answer it!

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About Nataly Otair

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Hi! My name is Nataly Otair. I’m a writer, copywriter, and professional B2B writer who develops high-quality blog posts and website content for businesses.

I help businesses promote their brand, increase organic traffic, inbound leads, and increase their company’s revenue.  Things that always excite me are traffic, site optimization, content marketing, funnels, and lead generation. I am keen on Marketing automatization, SEO, and Content Marketing.

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