One of the few ways not to get too troubled by today’s COVID-19-related events and prepare for happier times is to study the digital marketing trends for 2020. Just as one-fourth of 2020 has melted away, we can see that the changing digital marketing landscape keeps the ball rolling with true grit and zip. What is also clear as a bell is that the most stunning trends in this realm this year are about building up the connections among people rather than laying product sales as a priority. Marketing Automation is badly needed.
In this article, we are going to give a rundown of all what has been said about marketing automation trends in 2020 and provide a set of recommendation on how to streamline your marketing strategy taking into account the trends that define modern-day marketing. We will use the latest data from marketing experts and research, stuffing our comprehensive review with a case study following the list of carefully singled out marketing automation trends. So let’s begin the count from Trend #1!
Trend #1 – Artificial Intelligence
Despite sounding ultramodern, AI is already very well-known in the digital marketing world. This technology has been with us quite for a while and is growing better and better to fill the marketers’ demands for new technologies in their digital marketing automation plans. Well, it’s not surprising at all. AI might seem scary, but, at the same time, it is undoubtedly pretty cool.AI gives us tools we hurt for so that we can better catch on to our audiences.
It is easy to imagine your smile at the word AI, especially when you cast your mind back to famous sci-fi movies. Yet, in reality, under AI people generally mean a PC or a robot capable of piecing up what is true about this or that condition. The tech is then able to bring this data into play to give a boost to issues or pull off tasks.
Diving deep, AI operates as a PC framework able to play out hard tasks that commonly require insight from a human. It looks like a dreaded explanation of AI for many though. You’ll see why. Back in 2016, Gartner forecast that one-fifth of everything that business involves would come up as machine creation by 2018. As of 2020, the share of AI has grown even bigger with many perusing AI-created items in this or that way even if they do not understand it. In particular, AI excels at making weighty news briefs in sports as well as business and sports. The AI-created pieces are not as vivacious as human-composed articles, yet they keep news associations from spending too much time and cash to inform the public. In the meantime, Artificial Intelligence is growing into the driving force behind these core services:
Core Services of Artificial Intelligence
- Obtaining recommendations for products
- Creating content
- Personalizing emails
- Carrying out e-commerce transactions
Now, the example of AI within digital marketing that is probably the most popular today is chatbots. What’s more, we use AI to obtain personalized recommendations for products and generate and organize content. We, similarly, utilize it in email and digital marketing automation as well as in web design, making users’ experience more convenient. Besides, we use AI to get predictive analysis.
Why do we talk a lot about AI? AI is a system that looks into your communication and puts itself in the driver’s seat and our job is to let it decide stuff for us into smaller steps. We, for example, get a chance to improve marketing automation drastically by, for example, letting the system decide when we are going to communicate with specific recipients. AI, apart from this, adds another layer to the choice of a channel we need to communicate in: is it social? text messaging? SMS?
AI enables all dependents on the system to stay aware of which channel is preferable for this user, and it, for example, might not be the same for another user. Interestingly, these small things as we have already mentioned, can excellently improve our marketing automation and the engagement that we have in communication. Indeed, just as marketing automation creates automated processes to make marketing more relevant to your communication AI is taking it one step further. It is, in this way, becoming not only relevant but growing even more relevant with each day by adding the extra layer. The layer is actually changing the channel depending on why the user is here.
Foretell of Artificial Intelligence
If you are still unsure about the AI role in 2020, many foretell that this year lots of people will open their eyes to its hegemony. Many experts view Artificial Intelligence (AI) as the vanguard of innovation. In 2020, AI will get to the heart of all business operations across the globe, with even greater plans for the industry in the future. It keeps taking over many straightforward employments.
How you apply this state-of-the-art technology totally depends on your preference, yet you can be sure it is an absolute tech marvel and will become a boon for your business once you use it the right way.
We think the biggest value of AI now is that it aids in understanding better your customer base while understanding better your customer base is about creating better content, better relationships and consumer base, and, ultimately, better business. Therefore, businesses who are finding creative ways to implement artificial intelligence into their brands (just like YSL and their virtual “try it on” feature) do an undoubtedly right thing. As far as the digital marketing trends are concerned, this one is something to watch out for in 2020. So you’d better add it to your digital marketing plan. Remember, within just a couple of years, this human invention is likely to turn into a standard tech, something like cell phones that all of us use today.
Trend # 2 CHATBOTS
Chatbots, already mentioned above, are a perfect example of how AI operates in digital marketing. You might have already used chatbots for instant communication with your customers and might have found it absolutely convenient. If not, here’s a brief overview of this tech.
Chatbot comes as a short form of Chat Robot. Experts predict that the rise of chatbots is only getting stronger and will continue to be an integral part of digital marketing automation in 2020. Thanks to this outstanding AI-grounded tech integrated into your company’s digital marketing strategy, you’ll attract more consumers because they will get responses in real-time, be it day or night.
Of course, now you might want to know how chatbots work. Interaction through a chatbot happens via instant messaging and it artificially replicates human communication schemes. The focal technology underpinning this capacity is machine learning. Essentially, machine learning makes it possible for computers to learn without programming, solely by themselves. This comes as a result of machine learning combined with an NLP technology. NLP, which comes as a short form of natural language processing, allows machines to make meaning of the human speech or human-created text. In this context, the goal of a chatbot is to utilize a set of preprogrammed responses alongside machine learning and NLP to steam up a conversation between humans.
Diving deeper, chatbots are programmed to operate separately from human operators. They first access predefined scripts so that they can supply information. Once a conversation ends in a certain uncharted script, the chatbot diverts it to a real operator. Meanwhile, chatbots are typically programmed to learn from their interactions and to trigger needed responses. It is not surprising, thus, that chatbots enable various businesses to assist multiple clients with a single service. The new chatbots use that are gaining popularity in 2020 include:
- Qualifying leads
- Providing assistance with shopping
- Providing guidance on how to browse websites
- Conducting research of knowledgebases
- Recruiting talents
- Aiding with self-service
- Increasing accessibility
Chatbots are effective for a range of reasons. It works day and night and does it on workdays and on holidays. Chatbots care for customers who typically appreciate getting instant replies. Many customers opt for dealing with chatbots because they respond 24/7, provide speedy replies, accurately review one’s overall history of purchasing, and never grow annoyed. These far-off assistants offer exquisite customer care by being able to live up to their desires and by automating tiresome undertakings. Chatbots interface with users in a distinctive fashion, actually utilizing content talk windows whereas verbal connections come as credible. This implies we can now focus on work that is increasingly noteworthy.
Efficiency Of Chatbots
Besides, chatbots efficiently operate the precise data about the behavior of the customers they serve and can carry on a conversation just like humans (in certain cases they can do it even better, especially when they keep patient when handling customers that are not very cooperative).
Yet, it seems, companies are not very quick to adopt this technology into their businesses as of today. It is hard to predict what future they will have in the post-COVID-19 world, yet, it is possible that this year the tendency will continue changing for better, and the number of companies that will use chatbots may grow, according to the specialists. Nonetheless, it is evident that chatbots will continue to operate as an important part of digital advertising this year.
The technology’s capacity to utilize texting to ceaselessly address customers or site visitors is impressive. What’s more, chatbots seem to still be on-demand due to their ability to show up all across the place, ranging from business sites to downloadable apps and newsfeeds spread on social media. This AI-grounded technology can fill a whole range of needs, yet the most frequent use seems to be addressing clients’ straightforward inquiries or helping them attain basic errands.
Overall, in 2020, chatbots are predicted to further improve in scope and applicability. Still and all, they will require certain technical upkeep since the system will keep learning and will keep triggering chatbot developers to beef up responses. Just as all things ranging from making climate projections to automating many core customer service capabilities can be expertly dealt with by contemporary programming, bots will continue making it possible for the clients to acquire customized, focalized associations aside from taking out a lot from limited HR.
Adequacy of Chatbots
Chatbots’ adequacy in computerized advertising last year allows predicting that the increment in use will persist despite the COVID-19 crisis and this year chatbots will keep being used in marketing to even a greater extent. While the expansion may slow down, it seems inevitable because the more data your chatboat can access, the more effective it will grow. Now, we are increasingly able to connect a chatboat to numerous data sources.
Yet, remember, every source of data will demand more and more complex and hence more resources spent on technical maintenance. On balance, investing in a chatbot is undoubtedly worthy. Not only will it create benefits within your customer service department, but it will also bring benefits to the sales department. Utilizing chatbots to interact with customers and robotize sets of repetitive tasks will free your time for planning out and bringing to life your business strategies. Marketing Automation is what you really need to apply.
Trend # 3. VIDEO MARKETING
Video marketing has been a viable strategy for leading brands for a long while. In line with this, amidst the COVID-19 pandemic, video continues thriving this year. Its progress is so evident that some, for instance, predicts that by the end of 2020, video marketing will knock off more than 85% of all American shopper web traffic. The biggest part of the video recordings watched by users won’t, however, get transferred by brands or companies – they’ll get transferred by individuals.
Video marketing is vital to every digital marketing automation strategy in this age of digital technology proliferation. Knowing YouTube and other social platforms are Google-owned means that you need to be there, too. In this case, being on YouTube means being visible through the second biggest search engine globally and improving your company’s SEO ranking. No less effective can be adding videos to your company’s website because the videos will definitely raise high the results of organic search. At the same time, a better ranking on Google isn’t the only reason for using video marketing. Essentially, video marketing is marvelous for various social platforms. For instance, Tik Tok, Facebook, Snapchat, and Instagram are places where users look for quick results and content that is more personalized, as with vlogging.
Here we need to mention that one of the biggest constraints faced by multiple companies with regard to video showcasing is the production issue. They feel pressurized to make all recordings appear to look so professional as if they were generated by Hollywood directors.
Another problem considered by marketers lately is the movement of developing for cell phones. Because many prefer accessing content on little screens and often like video content easier and more convenient to use, the rest of 2020 will be the time when website pages with long, elaborately structured texts will be replaced by pages filled more with video content. Indeed, video can display similar data, and this data is organized so effectively that it allows users to access content without paying much attention to their gadgets. Marketing automation.
So, if a website of yours integrates videos, it’s far more likely to drive the list of items in search when comparing it with published content. You might want to know why. It happens because of Google’s job. Just as users find video content more convenient and convincing, Google makes pages incorporating video recordings appear higher on its ranking. Besides, live spilling content has advantages because it’s free, does not take much time to create while offering a steady commitment to customers, and creates a situation where viewers make use of the delivered content depending on your rather than their time. In addition, video marketing can lead to more flashy impressions than actual posts delivered in the newsfeed, especially if users choose to share them through their accounts.
If you wonder how to adjust your marketing strategy for the rest of 2020, based on what you’ve learned about video marketing, what you should be doing is:
Focusing on multicast Today you might often come across the word Multicast. Generally, Multicast is about generating videos which will be edited specifically for broadcast across a variety of platforms. In certain cases, marketers make use of clips from the basic video as they edit these clips for use at individual platforms.
Focus on live videos Considering that such platforms as Instagram, Facebook, and YouTube are providing more bandwidth to video that is live. As a brash and saucy move to compete with TV, live video generates greater rates of interaction. Notifications get thrust out to communities and subscribers in an attempt to lay up more effective ad placements.
Making use of Bite Size Content. Just as back in 2019 we saw so much Bite Size Content, the tendency is only becoming stronger in 2020. Here the focus remains on keeping content shorter and sweeter yet, at the same time, more to the point. Needless to say, this sort of marketing content will continue getting more shares in social media as well as more likes.
Trend # 4. EMAIL MARKETING
With email marketing automation growing more ingenious, marketers have started considering sending messages to company supporters who actively review information. For instance, if this or that contact keenly connects with the messages you send, she or he should get consistently supported with content as well as updates about your company until this user converts into a dedicated customer. Then, again, when the endorser is spotted not opening an-email within a particular timeframe, they need to be regarded as a torpid contact and need not be sent extra messages again.
In any case, sending correct emails to the correct portions is about distinguishing each of their practices in leads. This should be done if in case the stages advertisers use have obstacles to grouping the given crowd into different sections according to their practices. Marketers in this case can coordinate their tools with various apps enabling them to do this. At the end of the day, once information gets resolved and different sections get constructed according to the specified criteria, marketers will be able to center on their leads more adequately than ever because they will work with the messages that are conduct-based.
To boost an increasingly customized indication of forwarding commitment-based messages, an apparent concept is now coming into view once again: plain text emails. It is about sending all these commitment-based messages in a progressively client-focused and handcrafted path. This approach allows adding a progressively customized aspect to the delivered piece. Besides, given that HTML-styled messages with basic designs potentially get recognized as spam, marketers are now considering the use of plain messages as an option that can keep the lid on the issue. What’s more, messages which have plain content are likely to effectively address clients’ needs and improve the rate of commission.
As we see, email marketing is still very much alive. The good news is that email marketing is reviving itself based on absolutely innovative approaches in digital marketing automation in 2020. Prior to all these interactive glossy emails, plain-text emails used to be in great demand. Yet, with all these changes over time, consumers have become able to see right through this. Today, email marketing is confidently moving in its new direction for 2020.
Emails have grown fully equipped with a greater amount of impressive images and various buttons, and they operate with website-like functionality. At the same time, the focus has been on emails with messages that are more personalized because they get a higher open rate. Based on the data by Oberlo.com, an email whose average open rate is no higher than 20% is likely to see its open rate soar to 50% if the email can boast a personalized subject line, say, with the client’s name.
Trend # 5 Influencer Marketing
With time, influencers, majorly from a variety of social media platforms such as Facebook, Instagram, Twitter, and YouTube have grown to be a key trend. These individuals can boast a serious fan following – the videos, blog posts, photographs, or tweets get a large-scale engagement on the part of their followers. Those who have used influencers to achieve their business purposes have come to realize it is a rather effective tool in marketing; hence, it will continue to be highly popular throughout the year.
Still, today influencer marketing is associated with significant challenges, since, with the trend gaining so much popularity, key social media influencers have started raising their prices for their services and many companies find it too expensive to afford. There is a good alternative though. It is to try to notice different local influencers or influencers at the micro-level. Even though these local influencers have a smaller following, among them one can find many genuine personalities who display true interest in what they post on social media, and they often prove themselves as enduring.
Build your Brand
So, push on and create a list of those influencers you are interested in. Then, follow every post of theirs, comment where you can, and try to communicate with them. Now it’s high time you reached out to these individuals on a more ground level and convinced them to support your brand publicly.
Now, as you see, the influencer marketing, which has been here for a while, is far from fading away. Simply, it’s transforming. This kind of marketing has so impressively grown that powerful influencers are currently running the show. It is also obvious that you can’t do anything here with just a free sample of your product or your business shout-out: you need to pay. Meanwhile, the collaboration with micro-influencers enables entrepreneurs who run small-sized and medium-sized businesses to remain on a par with leading brands by making use of influencer marketing techniques – at only a fraction of the market price. Apart from being more affordable, micro-influencers can also boast a higher rate of engagement in comparison with seasoned influencers.
Trend # 6 – Predictive Analytics
Similarly, to artificial intelligence, predictive analytics is the layer of logic that you are able to apply to your marketing automation strategy. Predictive analytics is important because certain content should undeniably push through the specific individuals that you are communicating with. And what, for example, is the optimal amount of touchpoints that you need to have from a marketing perspective before searching out a lead to a sales department?
All of these are examples of things that you could, of course, try to figure out manually. But again, by adding a system logic to all of this, you seem to be able to get these answers before you kickstart your marketing automation campaign or your communication flow. It is important because it allows you to add, remove, or change the logic based on what predictive analytics, in reality, gives you back as a result. Interestingly enough, this is based on data that you already have. Predictive analytics makes it possible for the system itself to be able to analyze the data for you, which will then make it even more relevant in your communication, focusing on the right person and doing it at the right time, as well as on the right content.
Trend # 7 – Integrations
If we will look at all new technology popping up from every corner of every aspect of the marketplace, we see that the need for integrating the system is becoming more vital than ever before. Because if we look at this from the perspective of answering the questions “do you have data about your customers?” and “do you know where this data is located,” the answer will probably be “of course.” Yet, if we ask, “do different systems talk to each other?” the answer may often be different. Yet, this is the key part. Since you have a lot of different systems with different data about your customers, these systems must talk to each other.
Indeed, integrating your own internal systems is in itself critical, and we must watch out for these systems to be integrated with an external system for communication, such as APSIS. It looks quite important because with it you will, as we’ve mentioned previously, become even more relevant in your communication. Integrations will also help you understand your customers even better than before. It is essential because those who do it typically get the 360-degree view of their customers – something that we would all like to have and cherish. After all, it can help us understand and communicate in a better way.
Trend # 8 – Content Personalization
Continuing through our trends, we are now going through the next trend on the list, which is content. After all, without content you cannot actually communicate. This time the tendency is to create the content your customers would like to receive rather than content you would like to receive. Since not everyone fits the mold and customers require more significance, it is demanded that customized promotion methodology should become more basic than ever. The reason for this once again is as follows: to stand at the top of the engagement pyramid, to be relevant in communication, and to send the stuff out at the right time (i.e. sending out the right content).
Customization or alteration of the marketing content for the target audience depends on the available information about the user so as to convey valuable content. In particular, it is about the indication of dynamic arrival points based on explicitly laid out criteria, including statistic, geographic, and conduct features. Content personalization is about exceptionally focused content accessible to the customers whose needs are considered changeable along with changes in customers’ needs.
Illustration of Content Personalization
One illustration of content personalization is Groupon. This website asks users to affirm their geographical areas once guests end up on it in order to be able to convey precise, geo-focused data. By and large, within the system of Internet-based business, customizing content is a verified way of effectively impacting purchasers. For instance, some consultants admit that as many as 44% of customers who have had customized shopping experience are likely to be rehashed buyers.
So, do not get it wrong. There may be nothing wrong with your content in itself, but you need to be open, willing to adapt to the fact that the customer is actually in the driver’s seat and maintains control over the content they would like to have. Thus, if you can adapt your content strategy to this, you have a lot to win both from an engagement perspective and from the relevancy perspective to your customers. This trend is important because good engagement generates good business, and good business, in turn, generates new customers, and so forth.
Hence, although delivering right content to the right crowd at the best possible time may sound a cliché, if you try to stick to this rule, you will see the worth of your content promotion system increase. This is because the latter assumes a considerable job in pushing up your clients’ commitment rates. Therefore, even though this pattern is not new in 2020, this year it is only going to increase its significance with a gauge to reach over $400B by 2021.
Trend # 9 Voice Search and Smart Speakers
The increasing integration of Alexa, Siri, and Google Assistant, along with many other devices of voice search, has made looking for information on the Internet while being busy with other things grow rather popular with online users. Over time, the level of results accuracy via voice search has become better with fewer errors and followed by instant results. Experts predict that half of all searches in 2020 will be conducted by voice! Back in 2017 voice search was a 1.8-billion-dollar industry. Today we see that the remarkable growth is as follows: over 40% of adults doing one voice search per day.
The main difference between voice search and traditional search is that traditional search is keyword focused and typed out. Voice search tends to be more conversational and intuitive. Users want quick, vocally answered responses to questions they can ask in regular language. Yet, the key aspect to keep in mind regarding the feature of voice search as a marketing tool is its difference from the common search that is text-based.
Results of the Searches
When looking for what you need in Google, hundreds of pages containing search results pop up, and your website is likely to be listed there, too. At the same time, when doing a voice search, the situation differs since people typically utilize questions or complete sentences rather than merely type keywords. It means that the results of searches are quite specific and fewer in number.
As a marketer, in 2020, pay attention to this aspect, optimizing your voice search capability. Indeed, with almost 40 million U.S. users utilizing smart speakers, such as Alexa or Google Home, the SEO strategy needs to be updated accordingly. Be wise enough to edit your products’ keywords to adjust them to a more conversational style and remember that the way we speak differs from the way we type our searches. Consider that most of the voice searches done these days appear on mobile devices, and experts have found that they are three times more likely to refer to location.
Trend # 10 Visual Search
Information search has scaled up to new levels. What stands out here is visual search. Alongside voice search, this type of search turns consumer experiences into far more enjoyable and convenient. Even if this tech still needs to advance, the key brands, like Microsoft, Google, and Pinterest, already support their special engines of visual search.
Customers simply need to snap some picture, then upload it, and press the search button to obtain specific results. For instance, in case you liked a garment worn by your friend, just take a pic and upload it to the visual search. You will instantly learn all you need to purchase the garment, including where to shop it, how much it costs, what it is made of, and many other details pertaining to this or quite similar item. In 2020, keep in mind the potential of this technology since it can bring you a lot of opportunities in e-commerce retail as well as for the companies selling clothes or home décor.
Trend # 11 Shoppable Posts
Just as Google keeps on competing with Amazon, making users look in on your website has grown even tougher with this 2020 digital marketing trend known as “shoppable post.” Leading social media platforms, for example, Twitter, Snapchat, and Instagram, have now integrated the widely appreciated feature of shoppable post. This feature allows tagging and shopping products with one post. It offers entrepreneurs a chance to capture current and new target audiences from across the globe – with a simple post.
The transaction between your brand and your consumers happens directly and gets completed on an independent landing page, on the platform itself. In case you run an online store or you are registered on Shopify, it seems rather easy to set this characteristic up to your account. Yet, if you do not refer yourself to ecommerce brands don’t worry, it will be enough to set up a store through Facebook.
Trend #12 Niche Social Media
Facebook has ruled the world of social media for a long time, but as public opinion toward the company continues to decline, so does its user growth. However, social platforms like Twitter, Snapchat, and Pinterest, are seeing growth amongst their users – changing the social media game.
In all honesty, Facebook and Twitter remain marketing giants, yet the shift has already started. Generation Z is made of people who want content that is fresh and absorbing. They also look for new platforms. It is not enough for them to use Facebook or Twitter, so a variety of social media channels are keep evolving. Consider exploring the opportunities offered by such new social media channels as Reddit, TikTok, or Pinterest. This approach will help your nice brand draw an entirely new audience, in particular the younger generation.
Trend #13 – Omnichannel
Want to communicate in a personal, relevant and consistent way across all channels? It’s time to reveal how you can achieve it in our next marketing automation trend for 2020. Omnichannel is one more amazing buzzword that started to come out even more during the last years.
In 2019, this buzzword started to escalate a bit more than during previous years. This year we have to look deeper and start adapting to the fact that the omnichannel exists and start thinking about what we can do about it. Indeed, starting with email and, maybe, text messaging and ending with the social media, customer service systems, and apps, among other things, the omnichannel is becoming more and more important because of its high level of relevancy and focus on communication within the right channel.
Once you got a tone of this, be sure to adopt the same tone of voice and the same type of content in different channels to keep the brand consistent and not to confuse your customers because you’ve started to communicate on more channels than you used to. Owing to the omnichannel, adapting to artificial intelligence and predictive analytics that we spoke earlier in this article will occur more smoothly and you will have a chance to create really good machinery. This machinery, together with marketing automation, will create what would probably be the best communication in the world. Below you may find a case study illustrating the importance of omnichannel use.
Marketing automation is specifically tailored to raisin the productive capacity of your business by means of automatic workflow, which includes promoting your business through AMP emailing, newsfeeds, social media, posts in blogs, and many other things. This generates the foremost of AI-based tools focused on the use of language processing and machine learning to advance customer expertise.
In 2020, businesses to a greater extent than ever should pay attention to the means they use to interact with their customers. At the same time, automation should not mean interactions that are impersonal and lacking a passionate attitude, because, as experts generally agree, clients do not like this.
The trends described above boost marketing outcomes as they put marketing automation on a higher level. No one can imagine modern-day marketing without these trends of marketing automation, and everyone seems to agree that users’ benefit most when content marketing is used together automation. We can sum up the tendencies described in this article in the following way:
1) selling automation keeps expanding in 2020
A growing variety of marketers have set out to fully utilize the potential of promoting automation. This links to their steady investments in marketing technology, aka MarTech. As of 2020, 75% of promotion experts already utilize this or that type of selling automation in their strategy.
2) machine-driven paid ad campaigns remain very popular
It is clear that the manual optimization of paid ads has become history. Managers of automation ad projects are currently placing machine-driven ads on different channels such as Facebook, YouTube, Instagram, and Google, as well as utilize many other social networks.
3) smarter selling automation on AI-assisted platforms is lucrative tendency
Automation continues absorbing multiple manual tasks linked to SEO as well as to content selling, allowing modern-day marketers to focus on improving designs and quality. Just as Netflix and the units of Starbucks have already installed recommendation engines operating on the ground of AI + machine learning to create highly personalized experiences for clients, other websites will replicate their experience.
The success of smart selling automation and AI-assisted platforms is the evidence that personalization, operating in a prophetical way, is the future of marketing automation. Likewise, the programs that support AI are likely to grow and techs (for instance, language processing and deep learning) are likely to get leveraged to on-line activity while forming a hyper-personalized user persona is likely to persist through modifying user behavior research, understanding the patterns of language and speech, and adjusting them accordingly.
4) chatbots are on the rise
Chatbots are assuming an even more important role of serving and engaging customers. They are likely to grow smarter and are likely to become as smart as giving recommendations for activities and integrating deeply with a third-party package. Facebook and other e-communication platforms continue to successfully use chatbots. This marketing tech seems compulsory for those who want to extend production.
5) Machine-Driven Selling on Social Media
The machine-driven selling of products and services on social media looks like a giant bet for marketers this year. Just as the market is supplied with linking options, brands go on actively utilizing them to drive conversions. This unique automation of selling through social media is a significant trend in 2020 as companies make efforts and reach target audiences with e-communication at a relevant time. High discourse connection is a strong advantage here, with exceeding integration into users’ lives.
6) for business growth, user retention is becoming vital
The trend of user retention is growing in significance in 2020, with client expertise becoming a cross-function of promotion. It becomes the driver of future campaigns which support the engagement of users and responding to them. Brands can push on to trace the journeys of anonymous users even if the latter haven’t transacted on their web site. Real worth with regard to growth will come through empowering users and turning them from unknown users into glorious users.
8) mobile at the forefront
Selling through smartphones looks like a trend. It warrants special attention because mobile selling has already become a driving issue for companies’ growth. And thus the cell phone is now every user’s primary gadget for interaction within the web world. Marketers, therefore, should aim at making up elaborate mobile engagement strategies for their brands, using tools like push and Internet notifications, in-app notifications, SMS, and mobile pocketbooks. In its turn, automation looks like the tool weaving an Internet around these campaigns in a sophisticated manner and ensuring that everything works cohesively on a large scale.
9) integrated cross-channel selling can dominate
If we talk about the essential thing that everyone needs to keep in mind in 2020, we should focus on our need to succeed in implementing a correct multi-channel strategy of selling if compared to operating within a single channel. It is imperative that marketers improve their multi-screen approach to make sure users engage across all touchpoints wherever they get active.
Wrapping It Up
Now, when we are already past the first quarter of 2020, it is a good idea to ask ourselves if our digital marketing strategies really reflect the current and expected trends in 2020. It is clear that things are still moving fast even though right now the world has slowed down troubled by today’s COVID-19-related events. Looking forward to happier times, we need to keep in mind the power of interactive content, artificial intelligence and associated techs, vlogging and videos, and voice search.
2020 is the year of providing a more rewarding customer experience utilizing the technologies of advanced search, focusing on personalization, and wisely using automation. It is, likewise, about the use of authentic content and commitment to staying on top. I can recommend that you should learn as deeply as you can your target audience, studying their wants and how they behave, and revise your marketing strategy to make sure it brings relevant results.
As we have seen, the constant evolution of automation technologies ensures more effective promotion just as marketers pay more attention to inventive and strategic optimization. Marketing automation really paves a host of new opportunities for advertisers with its focus on boosting customer expertise and assistance with repair. No less important is investing efforts into implementing selling automation as the true backbone of business acceleration. The conclusion is: effective advertisers will never pursue the path of first automating and then forgetting. They are likely, instead, to keep tabs on each activity, steering everything inadequate direction.
Therefore, for businesses, this time is not to stand still but to accumulate resources to tailor the marketing strategy to younger crowds. Businesses should invest efforts in making their customers’ experiences more delightful and help users develop their expertise, and what will stand behind the successful ones? Passion for growth and innovation.